If you’re a regular visitor to the Extracted website, you’ll know we make some pretty bold claims. 

We claim our supplements help people become the very best version of themselves. That they empower people to live life to the fullest. That they’ve helped thousands of people reclaim their health. 

We don’t just put out messaging like this because, ultimately, it sells (doing that would eat away at our conscience too much!). We make these claims because we have proof. I’m not talking about studies or research papers (though our supplements are all clinically backed). I’m talking proof from the people who matter most: our customers. 

The Extracted team has always been a fan of the Outspoken Beauty podcast. It’s raw, straight-up and hugely relatable - much like its host, the brilliant broadcaster and beauty expert, Nicola Bonn.

So when an opportunity came about for Extracted’s products to be scrutinised by the podcast’s very own product trialling panel, we jumped on it. Our very own Mollie has been part of the panel for some time, so knows first-hand just how much weight the community’s opinion carries. To us, it was the ultimate testing ground for our products. You could say, the perfect match! 

We handed over our nighttime hero, Sleepee, to half of the 100-strong panel, while the other half received our anxiety-reliever, Calmee. 

The community was asked to take the supplements for 30 days straight, filling out a questionnaire at the start and end of their journey, while tracking their experiences along the way. A dedicated hub was also set up to provide targeted support.

And we kicked things off in the best way possible: a Zoom launch party (wine optional!), where we walked through the science behind our supplements. It honestly felt more like a social catch-up with friends, and it was a great chance to give some background on Extracted and my personal insomnia journey, set expectations for the month ahead, as well as answer any initial questions.

If I ever read a stat claiming a full ‘100% said this / liked this / reported this’, I have a tendency to not believe it. It’s too good to be true, right? So much so, I was tempted to leave this one out, but just we’re too darned proud not to share…

100% of Outspoken Beauty’s panelists would recommend Extracted to a friend or consider it as a future addition to their wellness routine.

Yikes.

At a business level, this is huge for us. Testament to the quality of our supplements, and the team behind them who work tirelessly to formulate, develop, promote and sell them.

But what about products specifically? Starting with Sleepee: 

• 91% reported a direct improvement to their night-time struggles 

• 53% feel asleep quicker 

• 47% had fewer night-time wake-ups 

• 56% ranked Sleepee better or much better than other remedies 

Such positive results, and we’re certain that with more time, those percentages would climb even higher. 

Then, for Calmee: 

• 92% reported a positive change to their anxiety / stress levels 

• 40% claimed the daily ‘waiting game’ feeling faded 

• 32% noticed less physical tension

• 76% preferred Calmee to similar supplements they’d tested 

Even more important reading the numbers, was reading the words shared by some of the panelists. 

This Sleepee testimonial stopped us in our tracks:

"Changed my life! My sleep is deeper and calmer and I fall asleep more quickly. I sleep through the night, which I haven't done for years.”

We always get a huge kick of pride when we read phrases like ‘changed by life.’ It reaffirms why we do all this in the first place!

Then, a standout comment on Calmee:

"I’ve been going through a particularly busy time at work, including lots of travel, late nights and trying to balance that with raising a 4-year-old. I do think this helped me find a sense of calm and focus in an otherwise chaotic time."

It’s clearly delivering on its objective: helping people find a sense of calm and focus, especially during chaotic times.

We’re immensely grateful for the Outspoken Beauty panel for agreeing to let Extracted into their lives and wellness routines. And, for them being so honest and open about deeply personal experiences and struggles with issues such as sleep deprivation and anxiety. 

So, what’s next? We’ll celebrate the results, learn from them, and continue to hold ourselves and our supplements to exceptionally high standards.

Right now, however, we’re going to take a moment to give ourselves a collective pat on the back for continuing to deliver on our mission to create revolutionary supplements that make a real, genuine, positive difference to people's lives.