It’s that time of year when we pause, look back and think: umm… how did all of that happen in just 12 months?!
So instead of a serious end-of-year review (yawn), we thought we’d do it the Extracted way. A little festive and a little chaotic. And all very proud of what we’ve achieved together:
The 12 Days of Extracted
Table of Contents
The 12 Days of Extracted One shop Two team parties Three best sellers 4,000 monthly subscribers Five photoshoots Six wholesale partnerships Seven team members Eight event collaborations Nine new supplement launches 10K Instagram followers 11% month-on-month growth Twelve branded glass water bottles Thank you for the support!
One shop
Back in April, we opened the doors to our very first physical Extracted store, complete with offices above, in the heart of our beautiful hometown, Bath. It’s been such a joy meeting customers IRL and watching the brand come to life beyond a screen. Still have pinch-me moments when we unlock the door each morning.
Two team parties
Because running a growing wellness brand requires… balance. These were the moments where laptops were shut, cocktails were poured and we bonded over beer pong, shuffleboard and live music.
Three best sellers
Still reigning supreme are Sleepee and Flexee, with Calmee close behind. These are the top products you come back for, recommend to friends and message us about late at night - and here at Extracted, we never take that loyalty for granted.
4,000 monthly subscribers
(On top of our thousands of customers who prefer to order as and when). We remember when we celebrated getting to 100 subscribers, and it doesn’t feel that long ago, so to have 4,000 of you really does mean the world.
Five photoshoots
Five shoots = five days of behind-the-scenes madness. From early starts to last-minute changes, it’s always slightly stressful and somehow always so.much.fun. I have particularly enjoyed getting my hair and make-up done and would like to add this to my daily routine please.
Six wholesale partnerships
We love working on our wholesale partnerships and have lots more exciting potential relationships lined up for the new year. Watch this space!
Seven team members
This time last year, there were just three of us. Now Extracted is an extended team of seven, each bringing something totally different to the table. Watching the team grow with such wonderful and talented humans has been one of the most rewarding parts of the year.
Eight event collaborations
From intimate brunches to wellness events, collaborations have been a huge part of our year. They’ve sparked great conversations, new ideas and there's plenty more planned for 2026. Our next one is in January if you’re local to Bath - click here for more info.
Nine new supplement launches
Yes, nine!! New formulas, new packaging and new launches has meant a lot of late nights making sure everything meets our standards. It’s been busy, exciting and completely worth it.
10K Instagram followers
Thank you for following our journey - we hope in 2026 we can continue to splash our grid with interesting, educational and relatable content.
11% month-on-month growth
We love seeing that upwards trajectory each month - all going in the right direction! 🙏
Twelve branded glass water bottles
If you’ve made it this far, you definitely deserve a reward. Send us an email with the words 'Hydrate me' to (support@extracted.co.uk) and we’ll send you one of our branded Extracted glass water bottles as a little thank you (while stocks last!), before they’ve even gone live on our website!
Thank you for the support!
This year hasn’t been easy (is any year easy though?), but it has been incredibly rewarding. What makes it all worthwhile are the daily messages telling us we’ve helped you sleep better, feel calmer, move more freely or simply feel more like yourself again.
Thank you for being part of the journey… and here’s to 12 more exciting months ahead.
Toni x
The Author: Toni Waterfall-Chapman
Toni is the co-founder of Extracted, where her journey into supplements began with a personal battle with insomnia. A copywriter by trade with a degree in English Language, she’s passionate about health, nutrition and helping people feel like the best version of themselves - naturally.
Note: This article is for informational purposes only and is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.
